Consumer Website
Whilst working as Creative Director at Equinox in North Vancouver, I liaised with Cathay Pacific’s (US and Canadian) marketing teams. I was responsible for helping with many projects between 2010-2014. My main responsibilities were design and front-end development. During Cathay’s 2013 re-brand I converted the existing CSS/HTML for the online fares interface (UI/UX) to meet the new branding guidelines. I was also responsible for designing and crafting email marketing newsletters, which were being sent to an audience of around 500,000 people across US and Canada. I also designed and coded HTML/CSS for microsites, landing pages for seat sales, giveaways, and other online promotions.
Project Details
COMPANY: Cathay Pacific
PROJECT: Online Faretable & Landing Pages
ROLE: Creative Director (@Equinox)
LIVE DEMO: http://us.cathaypacific.com
CXagentsUSA / CXagentsCanada
Here’s a project I worked on for Cathay Pacific which was a re-brand of their Travel Agent website. CXAgentsUSA / CXagentsCA is an incentivized hub for Travel agents to submit flight transactions they have sold for Cathay Pacific.
Project Details
COMPANY: CXagents (Cathay Pacific)
PROJECT: Microsite for Travel agents
LIVE DEMO: http://us.cathaypacific.com
Corporate Travel Solutions (COTS)
Another project I worked on for Cathay Pacific was the re-brand of their Business orientated website. Corporate Travel Solutions (or COTS) allows Businesses to signup and save up to 15% on Business Class travel. I did a lot of photoshop design and front-end HTML/CSS work for this project.
Project Details
COMPANY: Cathay Pacific
PROJECT: COTS Re-brand
LIVE DEMO: http://uscots.cathaypacific.com
‘I Can Fly’ Program
COMPANY: Cathay Pacific
PROJECT: I Can Fly Program
LIVE DEMO: http://us.cathaypacific.com/icanfly
Another website that I re-designed and built the front-end HTML/CSS for was Cathay Pacific’s I Can Fly program website. It’s a small website built on a custom .NET framework built by Equinox.
“Cathay Pacific’s ‘I Can Fly’ program offers high school students the opportunity to step behind the scenes of commercial aviation to learn if it is the right career path for their future. ‘I Can Fly’ is an exciting program that aims to stimulate creativity while widening the horizons of our next generation.”
