Cathay Pacific Airways

Consumer Website

Whilst working as Creative Director at Equinox in North Vancouver, I liaised with Cathay Pacific’s (US and Canadian) marketing teams. I was responsible for helping with many projects between 2010-2014. My main responsibilities were design and front-end development. During Cathay’s 2013 re-brand I converted the existing CSS/HTML for the online fares interface (UI/UX) to meet the new branding guidelines. I was also responsible for designing and crafting email marketing newsletters, which were being sent to an audience of around 500,000 people across US and Canada. I also designed and coded HTML/CSS for microsites, landing pages for seat sales, giveaways, and other online promotions.


CXagentsUSA / CXagentsCanada

Here’s a project I worked on for Cathay Pacific which was a re-brand of their Travel Agent website. CXAgentsUSA / CXagentsCA is an incentivized hub for Travel agents to submit flight transactions they have sold for Cathay Pacific.


Corporate Travel Solutions (COTS)

Another project I worked on for Cathay Pacific was the re-brand of their Business orientated website. Corporate Travel Solutions (or COTS) allows Businesses to signup and save up to 15% on Business Class travel. I did a lot of photoshop design and front-end HTML/CSS work for this project.



‘I Can Fly’ Program

COMPANY: Cathay Pacific
PROJECT: I Can Fly Program

Another website that I re-designed and built the front-end HTML/CSS for was Cathay Pacific’s I Can Fly program website. It’s a small website built on a custom .NET framework built by Equinox.

“Cathay Pacific’s ‘I Can Fly’ program offers high school students the opportunity to step behind the scenes of commercial aviation to learn if it is the right career path for their future. ‘I Can Fly’ is an exciting program that aims to stimulate creativity while widening the horizons of our next generation.”



Current Project:Cathay Pacific Airways